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The Strategy and Tactics of Pricing: A Guide to Profitable D
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Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 013026248X
Author: Nagle, Thomas
Condition: new
Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.
- Used Book in Good Condition
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The Strategy and Tactics of Pricing: A Guide to Profitable D