The Truth About Green Business

ISBN: 0789739402

Author: Friend, Gil

Condition: New

Everything you need to know to green your business and grow your profit. The truth about what climate change means for your business The truth about running lean and green The truth about future proofing your businessSimply the best thinkingTHE TRUTH AND NOTHING BUT THE TRUTHThis book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results.This little book is inspiring in its range and practicalitynot just for CEOs, but for every member of the enterprise?an exceptionally useful guide for going green at any scale of enterprise.CHIP CONLEY, CEO, Joie de Vivre HospitalityIn a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward.JOEL MAKOWER, Executive Editor, GreenBiz.comIntroduction ixPart I: The Truth About Green BusinessTRUTH 1: What is a green business? 1TRUTH 2: Why green your business? 5TRUTH 3: How to approach greening your business 9TRUTH 4: Why now? 13TRUTH 5: Climate change and your business 17Part II: The Truth About Green StrategyTRUTH 6: Profit and purpose 23TRUTH 7: How green is good enough? 27TRUTH 8: Green regulations 31Part III: The Truth About Green OperationsTRUTH 9: Secrets hiding in plain sight 35TRUTH 10: Eco-efficiency: Good for business and the environment 39TRUTH 11: Waste? Not! Eliminating non-product 43TRUTH 12: EcoAudits can guide your course 47TRUTH 13: Running lean and green 53TRUTH 14: Carbon footprinting 57TRUTH 15: Reducing your carbon footprint 63Part IV: The Truth About Green MarketingTRUTH 16: Green branding and messaging 67TRUTH 17: Creating strong EcoLabels 71TRUTH 18: Green marketing claims 77TRUTH 19: Reaching conscious consumers 81Part V: The Truth About Green Products and ServicesTRUTH 20: What makes a product green? 85TRUTH 21: Product take-back 89TRUTH 22: Product to service 93TRUTH 23: What makes a service green? 97Part VI: The Truth About Green DesignTRUTH 24: Biomimicrylearning from lifeTRUTH 25: Reducing your product footprints 105TRUTH 26: Cradle to cradle 109TRUTH 27: Design with nature 113TRUTH 28: Innovation is at the heart of greening 117Part VII: The Truth About Green ProcurementTRUTH 29: Environmentally preferable purchasing 121TRUTH 30: Supply chain management and partnerships 125