Top Secrets for Doing Your Own PR

ISBN: 1450204600

Author: Gini Graham Scott, Ph D

Condition: New

TOP SECRETS FOR DOING YOUR OWN PR provides a comprehensive overview of how to do your own PR. Chapters include these topics: - Launching Your PR Campaign - Ways to Approach the Press - Creating Your Press Materials - Using a Website or Blog in Your PR Campaign - Sending Your Press Materials to the Media - Doing Follow-Up - Keeping Track of Your PR - Getting Your Work Published - Using E-Books to Promote Your Product or Service - Creating a Package with Audiobooks And Videos - Creating and Attending Networking Events - Using the Social Media - Assessing Your PR Campaign - and More...