Trailblazer: The Power of Business as the Greatest Platform for Change

ISBN: 1984825194

Author: Benioff, Marc

Condition: New

NEW YORK TIMES BESTSELLER The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future-in which changing the world is everyones business.An urgent and compelling book for anyone in business who yearns to fulfill a higher mission in the world.-Richard BransonWhats the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do.In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the worlds most admired companies. He reveals how Salesforces core values-trust, customer success, innovation, and equality-and commitment to giving back have become the companys greatest competitive advantage and the most powerful engine of its success. Because no matter what business youre in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead.None of us in the business world can afford to sit on the sidelines and ignore whats going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change.Praise for TrailblazerA guide for what every business and organization must do to thrive in this period of profound political and economic change.-Jamie Dimon, chairman and CEO of JPMorgan ChaseIn Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change.-Susan Wojcicki, CEO of YouTube