Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue

ISBN: 0071635165

Author: Forrester, Duane

Condition: New

Turn online visitors into PAYING CUSTOMERS!Youve gone through all steps of developing a powerful business presence on the Web--but its only the first step. Now, you have to make sure your visitors hit the Purchase button . . . before they start clicking through to your competitors site.From Duane Forrester, a leading expert in Search Engine Optimization and the author of the popular How to Make Money With Your Blog, comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers. Turn Clicks into Customers reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services.Forrester explains what works and what doesnt for multiple online marketing strategies, including: E-mail Online searches Internet advertising Webinars Videos Social networkingYoull learn best practices for each strategy at both a local and global level to reach more paying customers than ever before. Plus, youll get interviews with global experts who reveal proven tactics theyve used to successfully turn Clicks into Customers.