- Vendor: Mia Karts
TV Commercials: How to Make Them: or, How Big is the Boat?
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Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 0240805925
Author: Cury, Ivan
Condition: New
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
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TV Commercials: How to Make Them: or, How Big is the Boat?