Two Beats Ahead: What Musical Minds Teach Us About Innovation

ISBN: 1541730585

Author: Panay, Panos A.

Condition: New

Discover what the musical mind has to teach us about innovation in this fascinating book, featuring interviews with Justin Timberlake, Pharrell Williams, T Bone Burnett, Gloria Estefan, Imogen Heap, and many more.Musicians may just hold the keys to innovation in business. They dont think like we do, and in the creative process, they dont act like we do. Its no coincidence that some of the worlds most respected creators are also entrepreneurs.In Two Beats Ahead, Panos A. Panay, senior vice president for strategy at Berklee College of Music, and R. Michael Hendrix, global design director at IDEO, interview some of the nations top musicians and business leaders about how they approach innovation differently. They speak with hit maker Desmond Child about the importance of demoing and with industry legend Jimmy Iovine about listening and knowing your audience. Readers will learn the secrets of collaboration from Beyoncé and Pharrell Williams, about daring to suck from Justin Timberlake, about the power of reinvention from Gloria Estefan, and the importance of experimentation from Imogen Heap and Radiohead. And theyll learn the value of finding and producing talent with T Bone Burnett and Hank Shocklee, cofounder of Public Enemy.A window into these brilliant mindsets, this book equips any entrepreneur or innovative thinker with tools they can put into practice to thrive in an evolving world.