Typographic Design: Form And Communication

ISBN: 0471783900

Author: Carter, Rob

Condition: New

For more than two decades, the type book of choice for design professionals and studentsTypographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in todays digital world, Typographic Design: Form and Communication, Fourth Edition continues to provide a compre-hensive overview of every aspect of designing with type, now in full color.This Fourth Edition of the bestselling text in the field offers detailed coverage of such essential topics as the anatomy of letters and type families, visual communications and design aesthetics, and designing for legibility. Supplementing these essential topics are theoret-ical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fourth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events - from the origins of writing more than 5,000 years ago to contemporary Web site and electronic page design.New features include:Full-color treatment throughoutA new ancillary Web site containing resources for self-learners, students and professors (www.typographicdesign4e.com)Two new chapters: The Typographic Grid and Typographic Design ProcessAn updated design education section that includes recent examples of projects assigned by leading design educatorsNew case studies that showcase design for Web sites and animated typography projectsCase studies detailing examples of visual identification systems, environmental graphics, book and magazine design, Web site design, type in motion, and wayfinding graphicsUpdated coverage of digital type technology