Uncopyable: How To Create An Unfair Advantage Over Your Competition

ISBN: 1599327872

Author: Steve Miller

Condition: New

What separates average businesses from extraordinarily successful ones?Better product? Nope. Your competitor will rapidly reverse-engineer your "secretsauce" and get their "better-than-you" version on the market fasterthan you can say "Usain Bolt."Better customer service? Guess what? All of your competitors say they provide thebest customer service. It's a wishy washy phrase . . . a vague generality with no meaningful specific.Better pricing? You're kidding, right? The company that lives on price dies on price.More harsh reality: Almost all industries today struggle with theincreasing commoditization of their products and services, puttingconsiderable pressure on prices and margins, leading to fiercercompetition.The Solution?You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product butalso as a high-value relationship they simply cannot get anywhere else.In Uncopyable, Steve Miller compellingly argues that newadvantage isn't found by going "outside the box"-you must actually buildyour own box. Uncopyable will guide you to achieving an unfairand enduring competitive advantage.