Voting: A Study of Opinion Formation in a Presidential Campaign (Midway Reprint)

ISBN: 0226043509

Author: Berelson, Bernard R.

Condition: New

Voting is an examination of the factors that make people vote the way they do. Based on the famous Elmira Study, carried out by a team of skilled social scientists during the 1948 presidential campaign, it shows how voting is affected by social class, religious background, family loyalties, on-the-job relationships, local pressure groups, mass communication media, and other factors. Still highly relevant, Voting is one of the most frequently cited books in the field of voting behavior.