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When Business Meets Culture: Ideas and Experiences for Mutual Profit
$72.72 USD
$56.60 USD
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ISBN: 0230280161
Author: Munoz-Seca, B.
Condition: New
The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer.
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When Business Meets Culture: Ideas and Experiences for Mutual Profit
$72.72 USD
$56.60 USD