Why We Buy: The Science of Shopping--Updated and Revised for

ISBN: 1416595244

Author: Underhill, Paco

Condition: new

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail-what retailers are doing right and what theyre doing wrong-and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.-A guided tour of the most innovative stores, malls and retail environments around the world-almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.