Why Women Mean Business + How Women Mean Business Set

ISBN: 047066987X

Author: Wittenberg-Cox, Avivah

Condition: New

This 2 in 1 set includes the internationally acclaimed bestseller Why Women Mean Business and the new follow-up book How Women Mean Business. Armed with both these books you will discover why business needs to change and how you can achieve a healthy and profitable balance. Understand the gender divide Balance your business for better bottom line results Find out how companies are implementing balance - and making it workPraise for Why Women Mean Business...gives example after example of the price that we all pay for a situation in which women may hold the keys but men still control the locks. The TimesWhats especially valuable is the authors analysis of where companies go wrong in managing women...thats how it will help women in the workplace. Harvard Business ReviewLays out the importance of retaining women in senior leadership positions. Harpers BazaarWittenberg-Cox and Maitland have opened new ground. Management TodayPraise for How Women Mean BusinessA call to action for savvy executives. Lois P Frankel, PhD, bestselling author of Nice Girls Dont Get the Corner Office.Understanding the why of gender balance is easy, the real challenge is implementing the how across a business. This book shows the reader how to do it, step by pragmatic step. John J. Harris, Chairman and CEO, Nestlé WatersThis book is the best overview of the extraordinary business opportunity women represent. Julie Gilbert, Founder and CEO, WolfHow Women Mean Business is a must-read for any manager. Emilio Umeoka, President, Microsoft Asia PacificHow Women Mean Business sets out a compelling blueprint for better business practices in the 21st century. Cherie BlairA must-read for any leader wanting to use gender differences as a strategic lever to develop their business. Jean-Pascal Tricoire, President and CEO, Schneider Electric