Winning At Innovation: The A-to-F Model
MIA KARTS BOOKS
Winning At Innovation: The A-to-F Model
Book details
- Author
- Philip Kotler
- Publisher
- MACMILLAN
- Format
- Hardcover
- Language
- English
- Category
- Animation
- Condition
- New
- ISBN-13
- 9780230343436
- ISBN-10
- 0230343430
- Vendor: Mia Karts
Winning At Innovation: The A-to-F Model
$30.84 USD
Shipping calculated at checkout.
Available
Free U.S. shipping on all orders. International shipping is calculated at checkout.
ISBN: 0230343430
Author: Kotler, Philip
Condition: New
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
Have a question?
Winning At Innovation: The A-to-F Model
$30.84 USD
