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Winning At Innovation: The A-to-F Model
$48.18 USD
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ISBN: 0230343430
Author: Kotler, Philip
Condition: New
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
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Winning At Innovation: The A-to-F Model
$48.18 USD
$30.51 USD