Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight

ISBN: 0062415697

Author: Stewart, Thomas A.

Condition: New

In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isnt enough to differentiate your business-it needs to be designed for service from the ground up.Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly different than manufacturing. Bestselling authors and business experts Thomas A. Stewart and Patricia OConnell contend that most companies, both digital and brick-and-mortar, B2B or B2C; are not designed for service-to provide an experience that matches a customers expectations with every interaction and serves the companys needs. When customers have more choices than ever before, study after study reveals that its the experience that makes the difference. To provide great experiences that keep customers coming back, businesses must design their services with as much care as their products.Service Design is proactive-it is about delivering on your promise to customers in accordance with your strategy, not about acceding to customer dictates. Woo, Wow, and Win teaches you how to create "Ahhh" moments when the customer makes a positive judgment, and to avoid Ow" moments-when you lose a sale or worse, customer trust.Whether youre giving a haircut, selling life insurance, or managing an office building, your customer is as much a part of your business as your employees are. Together, you and customers create a bank of trust; fueled by knowledge of each others skills and preferences. This is Customer Capital, the authors explain, and it is jointly owned. But its up to you to manage it profitably.Innovative yet grounded in real world examples, Woo, Wow, and Win is the key strategy for winning customers-and keeping them.