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Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey (Contributions to the Study of Mass Media and Communications)
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ISBN: 031328959X
Author: Fisher, Joseph C.
Condition: New
An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.
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Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey (Contributions to the Study of Mass Media and Communications)