What, Exactly, Is Business Development?: A Primer on Getting Deals Done

ISBN: 1521770506

Author: Pollack, Scott

Condition: New

Business Development is not just a sexy job title - its a growth tool for companies. The only problem is, everyone expects you to learn "how to do BD" on the job. You can spend years figuring out what makes for successful partnerships, or you can learn a proven framework for thinking about and pursuing business development opportunities from a renowned expert. "What, Exactly, Is Business Development" provides exactly that. Over a 15+ year career, spanning companies ranging from American Express to WeWork, Scott Pollack has made all the mistakes, learned all the lessons, and has figured out the right way to do Business Development. Hes taught hundreds of students in live workshops across the world, and now hes bringing those lessons to you in this book. TESTIMONIALS: "Whether youve been working in business development for years or are just starting out, this book is a blueprint that will ensure you maximize growth" FRANCIS LOBO, Chief Revenue Officer, WeWork "Scotts work is an essential read for those in, looking to break into, or have a better understanding of Business Development." KENNY HERMAN, Vice President, Business Development, Shutterstock "Its great to see Scott sharing what hes learned in this excellent primer on modern Business Development" CHRIS FRALIC, Partner, First Round Capital