Advertising and Consumer Psychology: Volume 3
MIA KARTS BOOKS
Advertising and Consumer Psychology: Volume 3
Book details
- Language
- English
- Category
- Advertising
- Condition
- New
- ISBN-10
- 0274633728
- Vendor: Mia Karts
Advertising and Consumer Psychology: Volume 3
$18.83 USD
Shipping calculated at checkout.
Available
Free U.S. shipping on all orders. International shipping is calculated at checkout.
ISBN: 0274633728
Author: Olson, Jerry
Condition: New
The essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of consumer response to advertising; how consumers' evaluations of advertisements affects their attitudes toward the product; what the role of self is in consumers' responses to advertising; and the meanings consumers derive from advertising.
Have a question?
Advertising and Consumer Psychology: Volume 3
$18.83 USD
You May Also Like
More in Marketing & Sales
