Advertising to Children: New Directions, New Media
MIA KARTS BOOKS
Advertising to Children: New Directions, New Media
Book details
- Author
- M. Blades
- Publisher
- MACMILLAN
- Format
- Hardcover
- Language
- English
- Category
- Advertising
- Condition
- New
- ISBN-13
- 9780230252028
- ISBN-10
- 0230252028
- Vendor: Mia Karts
Advertising to Children: New Directions, New Media
$101.68 USD
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ISBN: 0230252028
Author: Blades, M.
Condition: New
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
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Advertising to Children: New Directions, New Media
$101.68 USD
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