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Beyond Hofstede: Culture Frameworks for Global Marketing and Management
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ISBN: 023020239X
Author: Nakata, Cheryl
Condition: New
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
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Beyond Hofstede: Culture Frameworks for Global Marketing and Management
$137.76 USD
$130.42 USD