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- Vendor: Miakarts Books
Contagious: Why Things Catch On by Jonah Berger
$13.84 USD
$12.68 USD
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Contagious: Why Things Catch On by Jonah Berger explores the science behind why certain products, ideas, and behaviors become popular. This new print edition offers readers a clear framework for understanding word-of-mouth and social influence.
- Format: Print book
- Key Features: Presents six principles of contagiousness, based on original research in social psychology and marketing
- Contents: Practical insights for creating messages that spread, with real-world examples from business and culture
- Collector Value: A foundational text in viral marketing and consumer behavior, suitable for professionals and students
This copy is brand new, never used.
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Contagious: Why Things Catch On by Jonah Berger
$13.84 USD
$12.68 USD