Customize the Brand: Make it more desirable and profitable
MIA KARTS BOOKS
Customize the Brand: Make it more desirable and profitable
Customize the Brand: Make it more desirable and profitable
$78.89 USD
Available
Book Details
- Author
- Torsten H. Nilson
- Publisher
- Wiley
- Format
- Hardcover
- Language
- English
- Category
- Marketing
- Condition
- New
- ISBN-13
- 9780470848227
- ISBN-10
- 0470848227
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ISBN: 0470848227
Author: Nilson, Torsten H.
Condition: New
This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.
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Customize the Brand: Make it more desirable and profitable
$78.89 USD
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