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Electoral Strategies and Political Marketing (Contemporary Political Studies)
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ISBN: 0333558944
Author: Bowler, Shaun
Condition: New
Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.
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Electoral Strategies and Political Marketing (Contemporary Political Studies)