From Selling to Serving: The Essence of Client Creation
MIA KARTS BOOKS
From Selling to Serving: The Essence of Client Creation
Book Details
- Format
- Hardcover
- Language
- English
- Category
- Business & Money
- Condition
- Used
- ISBN-13
- 9781933715803
- ISBN-10
- 1933715804
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ISBN: 1933715804
Author: Lou Cassara
Condition: Used
People dislike being sold, but love to be served. A recent Business Week study revealed that two-thirds of financial services clients are thinking about leaving their advisors. Given this climate of change, are you frightened by the challenge or excited by the opportunity? Many people in advisory roles -- financial representatives, attorneys, brokers and bankers -- are at a crossroads. The old model of relating to clients based on controlling them is no longer effective. From Selling to Serving offers another way, a way to create significant and rewarding client relationships.
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From Selling to Serving: The Essence of Client Creation
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