Sale
- Vendor: Mia Karts
International Marketing in the Network Economy: A Knowledge-Based Approach
$74.73 USD
$56.47 USD
Just 5 left. Order soon!
Free U.S. shipping on all orders. Free international shipping on orders over $99
All orders are dispatched the next business day!
Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 0230515703
Author: Kohlbacher, F.
Condition: New
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
Have a question?
International Marketing in the Network Economy: A Knowledge-Based Approach
$74.73 USD
$56.47 USD