Marketing Competences and Strategic Flexibility in China
MIA KARTS BOOKS
Marketing Competences and Strategic Flexibility in China
Book details
- Author
- Y. Wang
- Publisher
- MACMILLAN
- Format
- Hardcover
- Language
- English
- Category
- Workplace Culture
- Condition
- New
- ISBN-13
- 9780230013506
- ISBN-10
- 0230013503
- Vendor: Mia Karts
Marketing Competences and Strategic Flexibility in China
$89.20 USD
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ISBN: 0230013503
Author: Wang, Y.
Condition: New
Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.
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Marketing Competences and Strategic Flexibility in China
$89.20 USD
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