Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media

ISBN: 0136082998

Author: Gaetan T. Giannini Jr.

Condition: New

For undergraduate public relations, new media, and marketing courses.The first text to teach public relations through the lens of marketing.Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognises the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to do Marketing Public Relations in the real world.