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Marketing Public Transit: A Strategic Approach (PRAEGER SERIES IN PUBLIC AND NONPROFIT SECTOR MARKETING)
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ISBN: 0274635550
Author: Christopher Lovelock
Condition: New
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
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Marketing Public Transit: A Strategic Approach (PRAEGER SERIES IN PUBLIC AND NONPROFIT SECTOR MARKETING)