Marketing Research
MIA KARTS BOOKS
Book details
- Author
- Alvin Burns
- Publisher
- PEARSON EDUCATION
- Format
- Hardcover
- Language
- English
- Category
- Research
- Condition
- New
- ISBN-13
- 9780134167404
- ISBN-10
- 0134167406
- Vendor: Mia Karts
Marketing Research
Free U.S. shipping on all orders. International shipping is calculated at checkout.
ISBN: 0134167406
Author: Burns, Alvin
Condition: New
For courses in global marketing.Marketing ResearchThe Eighth Edition of Marketing Research continues to provide readers with a nuts and bolts introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.
Have a question?
Marketing Research
You May Also Like
More in Marketing & Sales
