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On The Art Of Writing Copy: The Best Of Print, Broadcast, Internet, Direct Mail
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ISBN: 0814405983
Author: Lewis, Herschell Gordon
Condition: New
This guide to copy-writing presents and explains simple, time-tested rules that cover two main areas: general writing rules for how to motivate readers and adapt copy for the Internet; and specific rules for direct mail letters, television, card decks, and fund raising, for example. This text also provides a "short course" in grammar and usage, and illustrations of actual advertisements to aid the reader.
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On The Art Of Writing Copy: The Best Of Print, Broadcast, Internet, Direct Mail
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