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Pricing Perspectives: Marketing and Management Implications of New Theories and Applications
$121.00 USD
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Competitive Pricing You Can Trust — Quality You Can Rely On.
ISBN: 0230207227
Author: Siems, Florian
Condition: New
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.
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Pricing Perspectives: Marketing and Management Implications of New Theories and Applications
$121.00 USD