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Sensory Marketing
$51.45 USD
$39.22 USD
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ISBN: 0230576575
Author: Hult
Condition: New
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
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Sensory Marketing
$51.45 USD
$39.22 USD