Sensory Marketing
MIA KARTS BOOKS
Sensory Marketing
Book details
- Author
- Hult
- Publisher
- MACMILLAN
- Format
- Hardcover
- Language
- English
- Category
- International
- Condition
- New
- ISBN-13
- 9780230576575
- ISBN-10
- 0230576575
- Vendor: Mia Karts
Sensory Marketing
$78.88 USD
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ISBN: 0230576575
Author: Hult
Condition: New
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
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Sensory Marketing
$78.88 USD
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