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Service Management and Marketing: Managing the Moment of Truth in Service Competition (Issues in Organization and Management Series)
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ISBN: 0669200352
Author: Gronroos, Christian
Condition: New
Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service-dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyright Book News, Inc. Portland, Or.
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Service Management and Marketing: Managing the Moment of Truth in Service Competition (Issues in Organization and Management Series)