The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
MIA KARTS BOOKS
Book details
- Author
- Majken Schulz
- Publisher
- OXFORD UNIVERSITY PRESS
- Format
- Hardcover
- Language
- English
- Category
- Advertising
- Condition
- New
- ISBN-13
- 9780198297789
- ISBN-10
- 0198297785
- Vendor: Mia Karts
The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
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ISBN: 0198297785
Author: Schulz, Majken
Condition: New
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?
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The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
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