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The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks)
$177.73 USD
$142.19 USD
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ISBN: 0415118921
Author: Dibb, Sally
Condition: New
How should a company decide which groups to reach and how to market to them? This workbook explains the key aims behind the segmentation process and shows, in a step-by-step plan, how to build up a strategy for identifying and targeting segments effectively.
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The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks)
$177.73 USD
$142.19 USD