The New Successful Large Account Management: Maintaining and

A practical resource for professionals focused on sustaining and growing major client relationships. This book provides frameworks for account planning, stakeholder alignment, and long-term value creation.

• Format: Paperback
• Contents: Strategies for retaining and expanding large accounts, with real-world case studies
• Key Features: Step-by-step processes for account review, risk management, and cross-selling
• Collector Value: Current edition offering updated insights for business development
• Language: English

Ideal for sales leaders, key account managers, and business strategists seeking to strengthen client partnerships.