The Political Marketing Game
MIA KARTS BOOKS
The Political Marketing Game
Book details
- Language
- English
- Category
- Industries
- Condition
- New
- ISBN-10
- 0230537774
- Vendor: Mia Karts
The Political Marketing Game
$58.69 USD
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ISBN: 0230537774
Author: Lees-Marshment, J.
Condition: New
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
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The Political Marketing Game
$58.69 USD
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