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Where Did It All Go Wrong?: Adventures At The Dunning Kruger Peak of Advertising
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ISBN: 1544901054
Author: Pritchard, Eaon
Condition: New
'Every planner (aka strategist) should read this' - Dave Trott.A proto-meme is beginning to go critical. If youre looking at this book you might even be a part of that meme. Somewhere the advertising business kinda lost the plot, were not sure exactly sure where. So many incompetents, who cant know we are incompetent because the skills we need to produce the right answers are exactly the skills we lack in order to know what a right answer is. What happens now? Who knows? But lets tackle it head-on with punk rock, cheap philosophy and evolutionary psychology and take a hair-raising ride to the Dunning-Kruger peak of advertising
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Where Did It All Go Wrong?: Adventures At The Dunning Kruger Peak of Advertising
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