Danger: Marketing Researcher at Work
MIA KARTS BOOKS
Danger: Marketing Researcher at Work
Book Details
- Format
- Hardcover
- Language
- English
- Category
- Management & Leadership
- Condition
- Used
- ISBN-13
- 9780899300269
- ISBN-10
- 089930026X
Free U.S. shipping on all orders. International shipping is calculated at checkout.
ISBN: 089930026X
Author: Haller, Terry
Condition: Used
Points out the four major kinds of errors found in marketing research and uses specific cases to show how erroneous reports can endanger business operations
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Danger: Marketing Researcher at Work
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