Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy

ISBN: 0974917923

Author: Zhivago, Kristin

Condition: New

Buyers have changed the way they buy. But sellers have been slow to change the way they sell. This disconnect is proving to be frustrating for both sellers and buyers. Sellers arent getting the sales they need, and buyers arent getting the information they need to make a buying decision.In this one-of-a-kind revenue-growth how-to book, Revenue Coach Kristin Zhivago lays out the method that she has used to help hundreds of business owners and managers reverse-engineer their successful sales so they can manufacture new sales in quantity.Armed with these methods, managers can map out their customers buying process and take the right steps to support every stage of that buying process. They can position their products and services in a way that will make them more attractive and valuable to prospective customers. They can focus their efforts on marketing and selling methods that will work (and stop wasting money on those that wont); produce content that satisfies buyer concerns; and use social media channels in a way that appeals to customers - and leads to more sales.

• IMPROVE SALES: Your sales are not as effective as they could be and learn what you can do about it today | PRODUCE REVENUE: I will teach you to make all of your marketing and selling efforts more relevant and revenue producing | THINK LIKE A BUYER: End the civil war between marketing and sale and get everyone in your company thinking like a buyer | STOP WASTING MONEY: Stop wasting money on marketing and selling methods that will not work