Social Marketing: Influencing Behaviors for Good

ISBN: 1412956471

Author: Kotler, Philip

Condition: New

A systematic guide for the planning and implementation of programs designed to bring about social changeSocial Marketing, Third Edition, is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.New to the Third Edition Features many updated cases and includes current marketing and research highlights Increases focus on international cases and examples Provides updated theory and principles throughoutIntended Audience: Recognized as the definitive textbook on Social Marketing for students majoring in public health, public administration, public affairs, environmental studies, and business, this book also serves as an ongoing reference and resource for practitioners.ContributorsAlan Andreasen Georgetown University, ForewordCarol Bryant University of South Florida, VERB Summer ScorecardCarol Cone Cone LLC, Go Red for WomenRobert Denniston Office of National Drug Control Policy, Above the Influence: A National Youth Anti-Drug Media CampaignRob Donovan Curtin University, Western Australia, Freedom From Fear: Targeting Male Perpetrators of Intimate Partner ViolenceSue EastgardYouth Suicide Prevention Center, Youth Suicide PreventionJeff FrenchNational Social Marketing Centre, Marketing Social Marketing in EnglandGerard Hastings Institute for Social Marketing, University of Stirling, UK, A Fat Chance Pays OffSteven Honeyman Population Services International, Social Franchising of Family Planning Service Delivery: A Rising Sun in Nepal.Francois Lagarde Social Marketing Consultant, E-Health Network in Canton SwitzerlandJim Lindenberger University of South Florida, USDA Food Stamp Media CampaignLynne D. LotenbergSocial Marketing Consultant, Using Storytelling to Deliver Health Messages in RwandaDoug McKenzie-Mohr Environmental Psychologist, Turn It Off: Canadas Anti-IdlingCampaignPatricia McLaughlin American Legacy Foundation, "truth Campaign"Jim MintzCentre of Excellence for Public Sector Marketing, Is Your Family Prepared?, Public Safety CanadaGregory R. Niblett AED, Jordan Water Efficiency ProgramBill Novelli AARP, Dont Vote: Until You Know Where theCandidate StandsMichael RothschildUniversity of Wisconsin, Road Crew: Reducing Alcohol Impaired DrivingBeverly Schwartz Ashoka, USDA Food Stamp Media CampaignWilliam A. SmithAED, Save the crabs. Then eat em.Shelly SpoethCenters for Disease Control and Prevention, African-American Women HIV Testing CampaignK. Vijaya Health Promotion Board, Singapore, Recognition & Rewards Program for Healthier Eating EstablishmentsPete WebbPacific Consulting Group, Improving Service Delivery at the IRS.